Pre-built analytics vs bespoke

Historically, most reporting and Business Intelligence applications were one–off, hand-crafted, bespoke solutions. More recently, pre–built models (analytics) have been more common. These are typically subject or industry focused data warehouse or mart models that include pre-built reports, dashboards etc, or are pre–built for a particular application product. Whether to go for an analytics approach or a bespoke solution is not a simple matter to determine.

For instance, analytics often:

However, analytics:

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