Vodafone Case Study
Vodafone’s
status as New Zealand’s mobile market leader is largely due to the company’s
intimate knowledge of customers’ calling and messaging behaviour. Providing
this insight is of course the role of a data warehouse; however by late 2005,
Vodafone’s existing warehouse was reaching its use-by date. Prepay activity and
on-account activity were difficult to compare, the data required to meet new
compliance rules was hard to extract, and data mining was limited. Vodafone
needed to find the right partner to carry out the overhaul...
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NorthPower Case Study
Northpower is in charge of maintaining Vector’s Auckland electricity network
from Penrose to Papakura. Each Northpower work crew has thousands of items on
its to-do list at any one time, and team members were finding it extremely
difficult to identify the highest priority tasks. Failure to tackle the most
urgent tasks first can have serious consequences on an electricity network...
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Paint Aids Limited (PAL) Case Study
Paint accessories firm Paint Aids Limited (PAL) knew that 20% of its products
were delivering 80% of its returns - but had no way of identifying that 20%.
Manufacturing set-up costs mean that product lines with low returns are a major
drain on profitability – so identifying these “diamonds in the rough” was a
serious concern... read
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Business Intelligence is a journey of discovery
A journey characterised by hazards and powerful insights that can make your
business stronger. A journey where your route must change as your business and
your Business Intelligence needs evolve with it.
How would you choose a guide for such a journey? Just as you would for any
journey that’s both demanding and significant...
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Business Intelligence demands specialist skills
Why do so many Business Intelligence projects fail?
On the face of it, constructing the appropriate BI or reporting solution is
straightforward. You need to:
This implies that one needs a Developer to manipulate the data, a Business
Analyst to understand what information and reports are required, and a Report
Writer to create the analyses...
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Why bother with affordable data warehousing & Business Intelligence?
A typical vendor’s definition of Business Intelligence involves such fluffy
phrases as “interactive analysis of mission critical corporate information”,
“quickly identifying business problems and opportunities” and “enabling
continuous improvement through knowledgeable decisions”. We could never have
any brochure or website without the misuse of the word leverage, chucking in
the odd “synthesise strategic information” and “information agile”...
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